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  • Writer's pictureBence Valics

The Outlook for Consumer M&A in 2023

Updated: Feb 6, 2023

As the global economy continues to recover from the impact of the COVID-19 pandemic, many industries are seeing increased M&A activity. This trend is particularly evident in the consumer sector, where companies are seeking new avenues for growth and looking to consolidate their market position. In this article, we examine the outlook for consumer M&A in 2023, exploring the key drivers and challenges that will shape the industry in the coming year.

The drivers of consumer M&A activity

There are several key drivers that are likely to fuel consumer M&A activity in 2023. Firstly, the ongoing economic recovery is creating a more favorable environment for M&A, with many companies seeing increased revenues and improved profitability. This is providing them with the financial resources and confidence to pursue new acquisitions and expand their businesses.

Another factor driving consumer M&A activity is the growing importance of digital channels in the consumer sector. Companies are increasingly looking to acquire digital-first businesses and technology capabilities, in order to enhance their digital offerings and reach new customers.

Finally, the ongoing shift towards more sustainable and socially responsible business practices is also shaping the consumer M&A landscape. Companies are looking to acquire businesses that align with their values and contribute to their sustainability goals, as well as to enhance their reputation and appeal to socially conscious consumers.

The challenges of consumer M&A in 2023

While the outlook for consumer M&A in 2023 is positive, there are also several challenges that companies will need to navigate. The first is the increasing competition for attractive targets, as more and more companies enter the M&A market. This is likely to result in higher prices and more intense bidding wars, making it more difficult for companies to acquire the businesses they are interested in.

Another challenge is the uncertainty surrounding the economic outlook. While the global economy is recovering, there is still a risk of further disruptions and setbacks, particularly in the wake of the COVID-19 pandemic. This is making it more difficult for companies to make investment decisions, and could impact the appetite for M&A in the consumer sector.

Finally, the ongoing focus on sustainability and social responsibility is creating new risks and challenges for consumer M&A. Companies need to carefully consider the environmental and social impact of their acquisitions, and ensure that they are aligned with their values and goals.


In conclusion, the outlook for consumer M&A in 2023 is positive, with a range of drivers and challenges that are shaping the industry. Companies will need to navigate these challenges in order to successfully pursue new acquisitions and expand their businesses, but with the right strategies and careful consideration, the potential rewards of consumer M&A in 2023 are significant.


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